Business are a lot like scienitific experiments. A lot of them do not work, but a few prized ones do. The facts remains that more than 50 % of businesses fail in their first couple years of operation. But for those that do.. ie Apple, Netflix, Microsoft, Oracle, Sara's Kitchen. among many others that do sometimes work beyond the wildest expectations! McDonalds started by Ray Kroc more than 50 years ago has grown to serving more than 64 million customers daily. That is more than the population of most countries! It has been a model business that has been improved and refined over the years; securing its place in the top most successful businesses of all time.
While some may debate the health, ethical, or career issues with MCD's there is no debating their success.
All successful businesses have a certain enviroment and product that makes it unique. McDonalds product by and large are not unique. You can get a latte or a burger in a dozen places, however MCD's manages to sell more burgers and happy meals that anybody else. Why? Why does Mcdonalds reign king for over a half a century in a very hotly contested fast food market. Simple and yet not so simple.
I was there the other day.. and no I actually wasnt eating. I was using their wi fi, and just watching the people flow in and out. Upon reflection I have noticed several things that distingquish MCD's from any other fast food joint and that word is CONVENIENCE!! McDonalds masters the only thing that really matters timing and customer service. . Rarely have I been in any McDonalds that I had to wait more than a few minutes for my food. However I have been in a plenty of other FFJ that they got my order wrong, they made me wait 5 minutes or longer, or worse yet acted like I interrupted something when I came to order!
McDonalds also has another a great System in place that can be duplicated in the world with the same predictable results. It has perfected a business plan over the decades of trial and error. There is no guess work when it comes training, design, and system implementation. Obviously they have the winning combination. In business, usually the best system is what is already in place by the top distributor or business owner. Incredibly, many smart people still want to tinker and reinvent the wheel!
McDonalds still has its finger on the pulse of American society, and adjusts to trends as needed, For instance when the coffee craze with Starbucks, and other franchises; it adjusted to and rolled its own decent brands. It didnt have to be the best brand only somewhat competitive. When the wifi craze has swept across the country, and many cafes with wi fi hotspots sprang up, McDonalds adjusted and remodeled its bldgs to accomdodate the student and younger generation.
For all its faults, and high calorie meals, McDonalds stands alone in its apparent domination of the market for decades to come. The Mcdonalds brand is one of the chief ways Americanism and its products are introduced to other countries.
Chief lesson here, sometimes success doesnt have to be invented it has to be only effectively copied. I doubt Ray Kroc with the Speedee logo back in 1940 would have imagined the juggernaut they had started, but I do know that McDonalds can serve as an inspiration to all of us.
No one else does what they do as well consistently over the vast platform that they preform as Mcdonalds! THat is the not so easy key to their success!
Some fun and not so fun facts about McDonalds:
Fun Facts about them
While some may debate the health, ethical, or career issues with MCD's there is no debating their success.
All successful businesses have a certain enviroment and product that makes it unique. McDonalds product by and large are not unique. You can get a latte or a burger in a dozen places, however MCD's manages to sell more burgers and happy meals that anybody else. Why? Why does Mcdonalds reign king for over a half a century in a very hotly contested fast food market. Simple and yet not so simple.
I was there the other day.. and no I actually wasnt eating. I was using their wi fi, and just watching the people flow in and out. Upon reflection I have noticed several things that distingquish MCD's from any other fast food joint and that word is CONVENIENCE!! McDonalds masters the only thing that really matters timing and customer service. . Rarely have I been in any McDonalds that I had to wait more than a few minutes for my food. However I have been in a plenty of other FFJ that they got my order wrong, they made me wait 5 minutes or longer, or worse yet acted like I interrupted something when I came to order!
McDonalds also has another a great System in place that can be duplicated in the world with the same predictable results. It has perfected a business plan over the decades of trial and error. There is no guess work when it comes training, design, and system implementation. Obviously they have the winning combination. In business, usually the best system is what is already in place by the top distributor or business owner. Incredibly, many smart people still want to tinker and reinvent the wheel!
McDonalds still has its finger on the pulse of American society, and adjusts to trends as needed, For instance when the coffee craze with Starbucks, and other franchises; it adjusted to and rolled its own decent brands. It didnt have to be the best brand only somewhat competitive. When the wifi craze has swept across the country, and many cafes with wi fi hotspots sprang up, McDonalds adjusted and remodeled its bldgs to accomdodate the student and younger generation.
For all its faults, and high calorie meals, McDonalds stands alone in its apparent domination of the market for decades to come. The Mcdonalds brand is one of the chief ways Americanism and its products are introduced to other countries.
Chief lesson here, sometimes success doesnt have to be invented it has to be only effectively copied. I doubt Ray Kroc with the Speedee logo back in 1940 would have imagined the juggernaut they had started, but I do know that McDonalds can serve as an inspiration to all of us.
No one else does what they do as well consistently over the vast platform that they preform as Mcdonalds! THat is the not so easy key to their success!
Some fun and not so fun facts about McDonalds:
Fun Facts about them
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