Monday, September 26, 2011

RIPPLE EFFECTS

I remember as a child skipping rocks across a lake and watching the flat stones skip much farther than I thought possible. Another phenomenon that I discovered as a young guy was the ripple effect. WHen you dropped  a rock or anything in the water it created a wider swatch of circles from the source. Similarly, the consequences of our actions hold a much wider effect than we can possibly imagine.

Case in Point:  9-11  When that event smashed into our life, it created ripple effects of staggering purportions! In  a smaller way our actions, and particularly the way we interract with others causes very profound ripple effects. These can be very good  or not so good at all.  Mahmhat Ghandi started a movement in India that has very constructive effects to this day, He  was the primary reason why India has evolved into a growing democracy.

Othe effects:   Large churches such as the ones here in town; I.E  Brookwood and Redemption  in Greenville with started with strong intention and healthy faith. A handful of people with a strong belief has affected not only this community but large numbers of people around the country, and around the world! The ripple effects are deep and pervasive. For example Brookwood send missiionaries around the globe but it all started with a small group that broke off from Mauldin First Baptist.. they saw a niche that could be filled with broken and hurting people in the community and it mushroomed into a megachurch of 6,000 people!

Redemption Outreach started witht the vision of Ron Carpenter  and a handful of folks that rented out a building off Woodruff Rd just a few years back, today it has created one of the largest church in the southeast, with effects on many thousands of lives.

Personally, I attend  the church I do because of the way I was treated. Several people from a Sunday School class took time with me and showed me the love of God. THey reached out and invested in me their time and energy and it impressed me profoundly. Ripple effects: they are small causes that explode into bigger ones if properly nourished.

Conpanies distinquish themselves, by applying the golden rule of customer service. Treat another like you would like to be treated and then go one better. Be better at it than anyone else.

This article really brings it out:http://www.fastcompany.com/1762975/world-class-companies-create-compelling-customer-experiences

Every company whether it was Amazon or Fed Ex went out of their way to overdeliver on their promise. They spent just as much energy retaining a customer as they did purseing them initially! That is how you make meaningful connections and corral lifelong customer service.

This is the fulcrum of dynamic sales professionals. They know that their future income and the life of their company is based on how well they treat their customers! The wrong ripple effect creats a wrong impression that can last for years. Weve all had it. Lets make positive ripple effects, knowing that Solomon said it best in Ecc. 11:1              "Cast thy bread upon they waters for thou shall find it after many days."

This young man caught my attention as a shining example of putting relationship before profit. He personifies the spirit of what capitalism and Christianity should be, Get to know somebody first and build on a relationship before you go on to what you can "do for them"  Linkhttp://www.ripplecentral.com/

Are you creating ripple effects? Good ones..are you looking at the long term or more concerned about your bottom line?

A friend once told me her story in rural central KS of a ministry that challenged her thinking and patience. Many were the obstacles to sustain it, but so were the blessings: the ripple effects that she was creating in her community for long term and eternal good. When she leaves that ministry she will have "paid it forward" she will have created relationships that will change lives.. that is the ripple effect we are talking about.

Steve Harper has an approach that works very well. When going to a network, how many times has a business card been thrust in your face, and an elevator pitch been rolled out before you actually got to know tha person? Its often, and the difference, is small but very crucial. Steve recommends building a relationship first before trying to tell them your story!!  Again youve heard it before. "People dont  care about you know until they know how much you care"  So true, and so rare to see.. building a relationship with somebody and caring about them as a person shows up in the small things. Steve can tell you firsthand!
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Its the kind of thing that builds life long sales and loyal clients.  Want to build a huge referral base and have business coming to you?  Start building a connection first.


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